With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise.
Defining a thing as broad as “content” is a bigger task than you might think. You’re probably thinking of a definition of content now and it’s likely a bit different than mine.
Content is many things to different people and situations due to context. Fundamentally, content = information. Content = experience. Content = nothing specific. These are all observations shared with me by digital smarties ranging from Avinash Kaushik to Joe Pulizzi in a poll I ran on Twitter, Google+ and Facebook last week.
From the 40+ responses a few themes emerged. I hope they provide you some insight into what content is and where it fits in your business. They might even offer perspective for answering an even bigger question: what is the future of content?
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