Social media marketing (SMM), a form of Internet marketing that means utilizing social media platform (social networking sites) for their brand’s marketing. It is a widely used term, primarily the methodical use of online mediums to expand one’s base over the internet. In other words, it can be termed as building your business through many different forms of media like blogs, viral videos, infographics, social networking communities, to get maximum exposure among the consumer base; the process of gaining web traffic or attention over social media sites.
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