What Is Social ROI Made of? New Revenue or Reduced Costs?

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ROI can be the three scariest letters in social media. You know that there are benefits social media activity that justify the cost, but how do you convince the C-suite? The answer depends on what you’re trying to achieve with your social efforts. Are you trying to use social as a sales channel, or create brand awareness and drive low-cost marketing campaigns? Or are you using social networks as customer support channels, eliminating call centers and increasing response times?

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