What the Death of Google Reader REALLY Means

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Pack your bags, Google Reader. It was nice knowing you. For those of you who didn’t catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And while a petition was even filed with the White House at one point to save Google Reader, we think Google is making the right choice.

The fact of the matter is, the way people consume information has fundamentally changed. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption. Instead, they were a bridge technology — a hold out until the social and mobile infrastructure could allow for a better set of tools. The death of Google Reader isn’t just about the retirement of yet another Google tool — it represents a much larger shift in how people are consuming news and information.

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