Everyday, Facebook is asking us to do all sorts of things – like this page, join this event, subscribe to this person, comment on this post, share this picture. There’s a seemingly endless amount of actions a user can take, and it’s as easy as clicking a link.
Each of these actions has an affect on the social network, but in what ways? Some actions trigger a notification, and some a news feed item. Some are unobtrusive and just show up on your timeline. This is all beneficial for Facebook, since social activity is what keeps the site going. As a user it’s all impulse clicking, but for us to measure these actions we have to understand them.
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