What’s old is new again with Facebook’s latest News Feed update

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Facebook launches News Feed filters — first look.

That was a headline on Inside Facebook in 2008, when the social network first enabled users to sort their feed by content type.

Facebook rolling out more prominent design of News Feed filters.

That was in 2010 when Facebook offered filters for status updates, photos, links, pages, games and friend lists in a drop-down menu in the top right of their feed. The following year, filters took a backseat. Some were removed entirely, others buried in the bookmarks bar.

Now, the company is giving filters another chance in its latest News Feed redesign, but few have acknowledged that content-specific feeds are hardly new ground for Facebook. Giving users the option to view different feeds might be preferred over not giving them this control, but filters have never gotten mass adoption and are an old approach to a problem that needs a new solution.

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