The words we use to talk about digital/internet/online marketing are changing as rapidly as Google are updating their algorithm. The term link building was booted out a while ago and more recently content outreach seems to have been replaced with my favourite of all, no, not inbound marketing, but content marketing. Yes, content marketing is all over the place, not that it’s necessarily a new term, but it seems to be positively and magnetically charged at the moment. Needless to say, I’m pretty happy about this. Here’s why you should be too.
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