Why Do Brands Overlook The SEO Opportunity For Non-Branded Keywords?

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Many of the large enterprises we work with have a significant brand. They can mount advertising campaigns to create leverage for all of their marketing efforts. Sometimes, this comes out a bit sideways from an SEO perspective. What I mean is that some of these brands view SEO solely as a means to harvest the benefits of their other marketing efforts, rather than a marketing effort on its own.

For example, one brand we work with is only concerned about ranking for its brand names (both the company and individual products). To them, that is the sole purpose of their SEO. This is not quite as trivial as it sounds, as the company has a large scale affiliate program effort, where many of their affiliates are quite aggressive at SEO. If they do not put the effort in, they can get outranked for their product brand names.

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My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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