Why Is Social Media Important in Your Business?

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The importance of social media in business is visible in when you consider the recommendations for successful online marketing. It is the most popular networking tool for both personal and business world. Its growth is a clear indication of its importance: it took the radio 37 years to reach around 50 million listeners, television took 13 years to reach the same target, the internet only took 4 while the social media boasted 200 million active users in 1 year.

Many companies are picking up on social media to build their brand visibility and asses their performance.

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