Why Marketers Should Ditch Thank-You Messages for Thank-You Pages

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Finally! You’ve made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website. That’s it! Right? Or, are we missing something?

Oh yeah … the thank-you message. What will users see after they fill out your landing page and click the submit button? Should it be a simple thank-you message that shows up in place of your form, or should it take them somewhere else on your website like, say, a full fledged thank-you page?

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