Why Primary Keyword Choices Shouldn’t Take Over Your B2B SEO Strategy

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It’s incredibly easy to want to create a short list of keywords that you want to make priority and then put all of your resources into those keywords. This gives you a smaller number of keywords to work with (usually about 10 to 15), and it allows you to focus on the keywords that are really driving the most traffic. While this makes sense, completely ignoring other keywords can cause a company to miss out on valuable long-tail keyword opportunities that, when looking at the numbers, might actually be just as successful as those highly competitive keywords you have on the brain.

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