Why Social Marketing and Preventive SEO Seem to Fail

No Comments

How do you measure failure and success in online marketing? I have said for years that it comes down to conversions (but I’m being simplistic here). We do now have more people talking aboutConversion Rate Optimization but is there a story for success in that body of theory or is there more to it?

Traditionally Website Conversion Theory says there are only three types of conversions:Informational ConversionsTransformational Conversions, and Transactional Conversions. However, I have come to realize that there is at least one other type of conversion: the Ideological Conversion.

Ideological Conversions go hand-in-hand with Viral Propaganda Theory but the Web doesn’t stratify itself into ideological and non-idealogical sites or content. Virtually every successful Website tells a story and that story has an ideological core.

There are two ideological poles: the Altruistic Pole and the Selfish Pole. An ideology tends to favor one pole over the other, although the favoritism may be very subtle.

Click here to read more.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts