How do you measure failure and success in online marketing? I have said for years that it comes down to conversions (but I’m being simplistic here). We do now have more people talking aboutConversion Rate Optimization but is there a story for success in that body of theory or is there more to it?
Traditionally Website Conversion Theory says there are only three types of conversions:Informational Conversions, Transformational Conversions, and Transactional Conversions. However, I have come to realize that there is at least one other type of conversion: the Ideological Conversion.
Ideological Conversions go hand-in-hand with Viral Propaganda Theory but the Web doesn’t stratify itself into ideological and non-idealogical sites or content. Virtually every successful Website tells a story and that story has an ideological core.
There are two ideological poles: the Altruistic Pole and the Selfish Pole. An ideology tends to favor one pole over the other, although the favoritism may be very subtle.
Online Marketers aren't born, they are made, through years of experience, dedication, testing & trying. We made the mistakes so you didn't have to. You benefit by getting results, quickly, repeatedly & cost-effectively. How can we help you?