You May Never Recover From Google’s Penguin

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Seriously. No recovery. Ever. There has been some discussion lately inside and outside theWebmasterWorld of the eventual possibility that no one will recover from Penguin. There will be no mass recovery and you will never get your rankings back from a year ago. Not to sound like the bearer of bad SEO news but after such a long demotion the reality of the situation is starting to set in for many people. There will be no recovery.

It’s been one-year since the original Penguin update. To date there have only been a few questionable Penguin recoveries and most of those have been pointed to as brand favoritism by Google. Of the many webmasters affected many have gone to extreme lengths to fix the mountains of “possible” issues in an effort to recover. However most if not all of the fixes haven’t done anything at all.

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