You Need a Villain To Be a Superhero. These Businesses Turned Their Competitors Into Their Biggest Advantage. Here’s How.

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When a Nationwide fast food franchise announced the grand opening of a new store right across the street from Jerry’s Burger Joint, it wasn’t just Jerry who panicked. Every fast food Freddy in the neighborhood was worried about the big bad wolf eating their lunch. When you’re just a small fry sharing a plate with Mr. McTrump, you have two choices, call it quits, or rise to the occasion. Jerry chose to stand up and fight. He gathered together all the other fast food restaurant owners in the neighborhood and formed a plan.

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