YouTube’s New Design: What Marketers Need to Know

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Earlier this year, YouTube announced a new design – first released in limited beta – that aims to promote increased regular visits to YouTube from any connected device. While the design is already available, the deadline for all channels to make changes is May 15, and for channels with gadgets, June 19.

The new design encourages users to subscribe to individual channels and to then return to a brand’s channel to view videos. Subscribers will instantly be notified and be given unlimited access to any new content on the page. Ultimately, the new layout changes will enable marketers to create channels that develop communities of brand enthusiasts.

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